Getting rid of spreadsheets
The term CRM stands for Customer Relationship Manager. It is essentially a piece of software that allows you to track every lead into your business, every sale, every customer, everything that happens to that customer and every penny you ever make. It is the most powerful tool any business can have and is an integral piece of infrastructure for any business.
Building CRM infrastructure is incredibly important and is not as easy as it sounds. It formalises and forces the joining of your sales, marketing, invoicing, finance and staffing structures. It needs to be planned and created in a way that can grow with your business and not have to be reconstructed. It is also incredibly time consuming if you haven’t done any CRM building before.
One of the most popular and recommended CRMs on the market is Salesforce. Salesforce is a globally recognised platform that can be moulded to your business, procedures and ethos. While Salesforce is easy to use for your staff, it comes at a price. There are plenty of other CRMs on the market that work just as well for smaller companies and we would be happy to walk you through them.
Acceler8me can help you plan, build, and edit Salesforce and other CRMs, to make sure that your company has a platform that is easy to use, but more importantly, is collecting the valuable information you need to grow your company.
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