What is Smart Money?
‘Smart Money’ refers to an investor who brings to the table more than just shear money. They may come with 30 years of industry experience, a black book of sales contacts and contracts or a reputation in the industry that will make the company stand out. These investors may only invest £50,000, but they might bring £200,000 in sales and encourage another £1,000,000 worth of investment because they are involved. This is Smart Money.